Vizcaya Museum and GardensPrint, Wayfinding
2025
A cohesive series of marketing posters promoting cultural programming, events, café, ticketing, and visitor tours.

Completed during internship with LVCK Design


Vizcaya Museum and Gardens located in Miami, Florida.






Project Overview:

This project centered on the development of a flexible marketing poster system to support Vizcaya Museum and Gardens’ diverse cultural programming and visitor experiences. 

The design system was structured to allow for quick updates and scalability, ensuring consistency across multiple touchpoints without sacrificing visual quality or brand integrity. This project emphasizes the value of adaptable design systems in dynamic cultural institutions.




Sign Family Overview and locations.






Project Responsibilities:

  • Designed a cohesive marketing poster series and translated it into a flexible template system for ongoing client use.

  • Applied a strategic color-coding system to differentiate programming types while maintaining visual consistency.

  • Designed within Vizcaya’s established brand guidelines and existing campus signage and wayfinding systems to ensure alignment across touchpoints.






Sign Type B:  Ticketing, Tours, Membership, Volunteer, Donate.





Sign Type D: Special Exhibitions, Farmer’s Market, Cultural Programs.





Sign Type C: Cafe and Shop, Village Cafe.