Cora Wilson
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Fifth Third BankExperiential, Wayfinding
2023Large-scale wayfinding wall graphic designed to guide visitors from a parking garage to the main bank lobby at a Fifth Third Bank location in Chicago, Illinois.
Completed during internship with BHDP Architecture
Project Overview:
This project focused on the conceptualization and design of a large-scale wayfinding wall graphic intended to support visitor orientation within an existing parking garage environment.
Working within established Fifth Third Bank brand standards, the design addressed spatial constraints to guide visitors clearly from arrival to the main bank lobby. Emphasis was placed on visual hierarchy, legibility, and intuitive navigation.
Concept #1:
Concept #2:
Project Responsibilities:
- Conceptualized wayfinding solutions using existing Fifth Third Bank brand standards to support consistency.
- Applied spatial analysis of the existing parking garage and circulation paths to inform scale, placement, and visual hierarchy.
Final Images: